Comprehensive, strategy based website production.
Website Design & Development
OK out the gate let’s be super clear about one thing: designing and developing a website is not as easy as those Wix commercials make it look. We have active clients with Wix websites, so we’re not hating. However, what you need to know is that a website build is a project and just like with every project on the planet, if you fail to plan, you plan to fail.
Why are we waxing poetic about project management? Simple: the reason most people either don’t finish building their own website, or do finish but aren’t happy with it, is poor planning. Olive Branch Digital is run by a former ad agency project manager with real large-scale digital campaign experience. Trust us, you need to plan every single aspect of your website project if you’re going to succeed.
Our job is to plan for every detail, and to avoid every pitfall, so that your website design project stays on track and does not get derailed. Notice we are not talking about coding. We are not talking about encryption or responsiveness or any of that. Planning is the primary arbiter of success and that is what we will do for you better than you could ever do yourself.
Copywriting & Editing
Imagine your website for a moment. Take away the fancy pictures. What’s left? Blank space? Many business websites lack substantial, compelling copy. Copy not only informs and engages your site visitors, it also informs search engines about how they should rank your website.
We have capable digital copywriters who can not only craft your brand’s message, but also edit your existing copy for grammar, efficacy, search engine optimization (SEO), internal linking strategy, and more. On-page search engine optimization is heavily dependent on website copy (that is mostly what is being optimized, after all). Which basically means that if your copy sucks, then your website is not going to rank well on Google. If you’re not ranking, then you’re missing out on valuable potential site visitors and conversions and, well, you get the picture.
While we are here, let’s just point out that there is a difference between writing copy for websites/digital and writing for say, a magazine. You should not trust a print writer to craft website copy, the same way you would not trust someone who paints pottery to paint your house. Yes, they both paint, but it’s different. Hire a professional website copywriter.
Search Engine Optimization (SEO)
SEO is actually not such a complicated concept. However there is a lot of misinformation out there. Let’s start with a simple definition: SEO is the optimization of website content to be discovered organically by search engines. Why should you undertake an SEO campaign?
The benefits are very clear: free, consistent traffic to your website consisting of people who are actually searching for the products and services you provide. So how does it work? Here are some of the components of a comprehensive SEO campaign:
- Keyword Analysis and Selection
- Competitive Landscape Analysis
- Ranking and Traffic Benchmarking
- On-Page Optimization
- Technical Site Evaluation
- Content Development
- Off Page SEO/Link Building
Talk to us about monthly SEO subscription plans. Contact us.
An often overlooked aspect of web development is photo editing. However proper editing can be just as important as copywriting. Those beautiful new pictures from your photoshoot are probably a couple megabytes in size, with a large resolution. Websites filled with heavy image files can become slow and unresponsive.
As page load time increases, the probability of bounce increase significantly. This essentially means that a user visits your page and leaves quickly. Ouch. To make matters worse, slow loading speeds directly impact search engine rankings (thanks Google). So while it may seem like a small thing, you definitely want your web designer to optimize your images for weight and resolution, along with appending the necessary metadata, which is good for SEO.
Photo editing is included in every website package we offer.
Website Hosting and Maintenance
Website hosting matters. The cheapest option is not always the best (not always the worst, either). Faster hosting means faster page load times which means better search engine rankings. A better user experience means better conversions. That’s why Olive Branch Digital hosting features includes:
- Unlimited Traffic
- Unlimited Storage
- SSL Certificate
- Privacy Protection
- Automated Backups
- 100% Uptime
- WordPress Version Updates
- Automated WordPress Plugin Updates
- Antispam Protection
Get In Touch
LET'S START SOMETHING NEW
Schedule your free, no-obligation consultation now. We’re worth the conversation. We will spend up to an hour chatting with you about your vision, your goals, our credentials, and even payment options.