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What do you really know about #SEO? You’ve probably heard that it can help you reach the elusive first page of #Google, transform your business, and buy you that Porsche GT3RS (I’m projecting a little). But how does it all work? Is it expensive? Aren’t SEO people shady? Who can I trust to manage SEO campaigns? How did Aaron Gordon lose the dunk contest?? OK so truth is, yes, SEO is complicated! Yes, algorithms change and it can be daunting to keep up. The good news is that just like so many things in life, some things never change: 1) Fundamentals matter – understanding the basics of SEO and focusing more on a clear and executable #strategy than trendy tactics will help you reach your goals 2) Employing unethical methods for short term gain will always be punished, so don’t fall for quick turnaround scams. Which leads to point number three… 3) It takes time to see results! Literally no #business owner I know wants to hear this but it’s the truth. Treat your #SEOcampaign like a Chia Pet: water it daily and BE PATIENT Don’t be afraid of the big bad SEO monster. Got questions? Let’s chat and figure out what makes sense for you and your business. #marketing